The 10 Best AI Sales Tools for Small Business [2024] | Motion | Motion

Are your sales staff drowning in calls, admin, and manual tasks? It’s time to embrace AI. A recent study by McKinsey shows that a fifth of current sales team functions could be automated.

In this article, we’ll show you:

Plus, you won’t want to miss our three pro tips to optimize your sales process with AI tools.

What are AI sales tools?

Artificial intelligence (AI) sales tools are smart software designed to supercharge your sales efforts. They analyze data, predict trends, and automate routine tasks. Your sales staff can prioritize chasing qualified leads, personalizing their pitches, and having meaningful conversations. They’re the secret sauce for sales success in the digital age.

AI sales tools help you save time and increase your revenue. Here are just a few things AI tools can do:

How to use AI sales tools to grow your revenue

With these features in mind, how can AI sales tools help you make measurable improvements to your bottom line?

1. They sort your leads

This helps you focus on the ones likely to bring in more business.

2. They make your marketing personal

Use AI to craft your marketing message, so it’s like talking directly to each customer.

3. They help you get organized

When your data gets hectic, let AI tools tidy up your customer info.

4. They automate repetitive tasks

AI tools like Motion, can automate and auto-schedule your recurring tasks making everything smoother.

5. They auto-schedule meetings

AI tools, like Motion, can find the best available time for all attendees and schedule meetings.

6. They see into the future

Keep an eye on what's selling well with AI sales forecasts, so you're always prepared.

7. They automate the customer buying process

Chatbots on your website can answer questions instantly, making customers happy.

So, what features should your AI tools have to make a real impact in your sales team?

Top 5 features to look for when choosing AI sales tools for your business

When selecting AI sales tools for your business, specific features can significantly impact your sales effectiveness and customer engagement. Here are the top five crucial features to consider:

  1. Look for AI tools that specialize in creating personalized content and messaging. These tools analyze customer data to tailor communications, which helps your outreach resonate with individual prospects. Personalization enhances engagement, leading to higher conversion rates and makes converting customers that much easier.
  2. Opt for AI tools that act as virtual assistants for your sales team. These assistants can automate routine tasks, such as scheduling meetings, sending follow-up emails, and organizing your team's daily schedule. By handling these administrative tasks, your sales team can focus more on building relationships and closing deals.
  3. Choose AI tools that onboard new customers. These tools can provide automated onboarding processes, offering guidance, tutorials, and support to new clients.
  1. Look for AI tools that provide personalized training modules or resources for your sales team. These tools use AI-driven algorithms to assess individual skill gaps and offer tailored training materials, tutorials, or coaching sessions. Personalized training improves the effectiveness of your sales team, ensuring they have the necessary skills and knowledge to excel in their roles.
  2. Opt for AI tools that excel in lead identification and qualification. These tools use machine learning algorithms to sift through vast amounts of data, identifying potential leads based on predetermined criteria. They can also qualify these leads by analyzing behaviors, demographics, and interactions, helping your sales team focus on high-potential prospects.

Top 10 AI sales tools of 2024

With the above features in mind, let’s deep dive into the top solutions available in the market right now. Pricing is available on each tool’s website.

1. Motion

Motion is a helpful tool designed to boost your team's productivity. It simplifies the management of calendars, meetings, projects, and tasks, and can be specifically tailored for your sales team. By integrating automation and AI, Motion streamlines your schedule, plans meetings, and creates task lists that suit various team roles.
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2. Apollo

While Motion is your partner in all things scheduling, Apollo stands out as a sales intelligence powerhouse. It boasts an extensive database featuring over 60 million companies and a whopping 260 million contacts. This platform isn't just about accessing information on potential customers; it's a comprehensive sales solution that empowers sales teams to seamlessly find, call, email, and close deals with their ideal customers—all within a unified space.
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3. Gong

Gong is a revenue intelligence solution giving you real-time valuable insights with contextual analysis of your sales conversations.
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4. Sailes

Sailes AI allows you to automate all of your prospecting with intelligent Sailebots. Simply train your bots, deploy them for all of your research and discovery, for signals you can action in real time.
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5. Drift

Drift uses AI to manage your marketing with chatbots that engage visitors in real-time. It qualifies leads and sparks personalized conversations, boosting engagement and driving conversions through natural interactions that use your leads' own words to sell to them.
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6. Exceed

Exceed AI automates follow-ups, nurtures leads, and schedules meetings automatically. Crafted for productivity, it personalizes outreach, helping sales teams boost their conversions without the manual call admin.
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7. Clari

Clari utilizes AI to decode data, predict outcomes, and provide more actionable insights. It's the secret weapon to elevate your sales strategies and drive success without the fluff and mundane tasks.
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8. People

People.ai's SalesAI automates tasks, analyzes account health, and offers tailored coaching insights.
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9. Outreach

Outreach gives sales leaders a complete view of the sales process to speed up deals, convert pipelines, and boost sales team productivity. It equips sellers with all the tools and insights needed to create leads, manage meetings, handle buying committees, and successfully close deals.
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10. Saleswhale (6sense Conversational Email)

Saleswhale is an AI lead conversion platform that seamlessly integrates with other AI conversational tools like Drift, Clari, and Outreach. 6sense acquired Saleswhale in 2022, and renamed it 6sense Conversational Email).
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Three pro tips to get the most out of your AI sales tools

As you can see, there are a wide range of tools available. Here’s three pro tips to help you make the most of them in your sales team:

1. Set SMART sales goals

Clearly define your sales objectives and understand how AI tools can support them. Whether it's lead generation, customer engagement, or sales forecasting, align the use of AI with SMART business goals to maximize AI's impact.

2. Stay Agile

The tech landscape evolves, and so should your AI strategy. Regularly assess the performance of your AI sales tools, seeking opportunities for improvement or adjustments. Stay informed about updates, new features, and emerging technologies to keep your sales processes at the forefront of efficiency and innovation

3. Apply AI to delivery as well as sales

Delivering on what you promise is the most important part of the sales process. When you build customer trust and loyalty, you can lock in repeat business. It is commonly reported that it costs 5 times more to attract a new customer than to retain an existing one. Not only that, but did you know returning customers spend 67% more on average than those who are new to your business? Use AI tools like Motion to optimize your project delivery and retain more customers.

Motion: Your AI partner in better delivery

Motion combines the best of AI and automation all in one place. With Motion, you can manage your sales staff’s schedule and auto-schedule meetings with prospects. Automate repetitive tasks and construct a highly productive daily schedule for your sales team.

Let Motion take the reins in managing your team's day—allocating dedicated time for focused call time and strategically prioritizing tasks directly in their calendars. Say goodbye to manual scheduling hassles; Motion makes sure your sales team operates efficiently and effectively, maximizing their impact on your bottom line. Let your sales team focus on what they do best, and let Motion take care of the rest.